Frequently Asked Questions
Why is AG Embassy Pro Books Different?
To sum it up, it is our vast experience and our knowledge of prepress,
printing and binding. We have been in the graphic arts industry
for over three generations and have become one of the largest prepress
and digital printing providers in North America. Unlike most of
our competitors that have evolved from the photo finishing business,
we truly understand how to produce a high quality coffee table
Why is understanding CYMK color printing important?
It is really important to understand that a photo book is a printed
product not a photo finishing product. Reproducing color images
for printing is much different that reproducing color images for
photo finishing. Printing requires the use of a CYMK color space,
whereas photo finishing uses an RGB color space. The printing expertise lies
in the ability to convert an RGB color space (which has a much
wider color gamut) to a CMYK color space (which is a much smaller
color gamut). What that means is that RGB images are much more
vibrant, but when you convert to CMYK for printing they lose some
of their vibrancy. The key is to understand how to color convert
RGB images for CYMK printing and minimizing the loss of image quality.
Embassy’s color conversion tables are the best in the industry.
Period. They are not off the shelf color conversion settings
or plug ins. They are custom built based on over 20 years of experience
of color management as it relates to fine quality print reproduction.
As a matter of fact, Embassy is used for custom color correcting
by some of the largest book publishers in the industry, such as,
Williams Sonoma, Disney / Pixar and Random House to name a few.
What makes your binding department different?
Our Binding Department is Library Certified, which means our binding
technology, process and people are recognized as among the best
in the industry.
What binding method do you use?
Pro Books are side stitched and glued, unlike most competing products
which are only glued. Stitched binding is used in fine quality
books because of its longevity and durability. Our binding process
allows us to guarantee that the pages in our books will not fall
out with heavy use. Glued only binding on coated papers is very
susceptible to pages falling out, therefore we will not use it.
What type of materials do you use?
We believe that if you want a superior product you need to use superior
materials. Our Pro Book line does not sacrifice quality materials
for cost savings. Our cover board is 120 pt not the standard 100pt.
This gives the book as higher quality feels and reduces warping
of the cover. Our printed photo covers are gloss laminated and
tightly glued to the cover board. Our dust jackets are double laminated
for added durability and longevity. Our fabric materials include
library quality linens and genuine bonded leather (not simulated). Our paper
stock is a bright white, 115 lb, acid free, archival quality paper
which comes in a gloss or silk finish. Our end sheets are 115 lb
that are available in white or black. Our Vellum first
sheet is a high quality 30lb translucent sheet.
What printing equipment do you use?
Our books are printed on the latest HP Indigo printing presses. The
covers and dust jackets are inkjet. For long run books we use Heidelberg
printing presses. In all cases all our books are printed with ink
on paper, no toner based printing.
Do you guarantee the quality of your books?
absolutely. We wouldn’t have it any other
way. In the event that any of our books have a manufacturing defect,
send us a digital photograph of the defect. If after our inspection
we agree there is a manufacturing defect, simply return the book at
our expense and we will ship you a new book at no additional cost.
If the book is damaged during shipping, we will also replace your book
at no additional cost. Any manufacturing defect or shipping damage must be
reported within 2 business days after receipt.